Personal brand and authority
Learn how to build trust-based recognition, create an expert narrative and position yourself in the market authentically and effectively.
ONLINE COURSE - Katarzyna Szulim
Build a personal brand that opens doors
A comprehensive personal branding, PR and business psychology program. Three levels of advancement, one goal: to be remembered, trusted and chosen by the right people.
Choose your plan✓ Certificate of completion✓ Unlimited access✓ Instant access after purchase
ABOUT THE COURSE
One course. Three paths to your goal.
Katarzyna Szulim's course combines three pillars of a modern career: personal branding, PR and business psychology in one complete online program.
Public Relations and communication
Learn what sets PR apart from marketing, how to write press releases, build a communication strategy and avoid the mistakes you should never make.
Business psychology and decision-making
Learn how values and emotions influence decisions, how to scale an identity-driven business and build a company aligned with your personality.
WHO IT IS FOR
This course is for you if...
Whether you are just starting out or already have experience does not matter. What matters is that you want to act consciously and strategically.
Choose your plan✓
You want to build your personal brand from scratch or rebuild it authentically with a clear plan.
✓
You are an expert or entrepreneur and want to increase your credibility and visibility in your industry.
✓
You want to understand PR and marketing, not just the tools, but the mechanisms that actually work.
✓
You want to turn communication into sales and understand how psychology influences customer decisions.
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You currently rely on intuition and want to replace it with a deliberate strategy for building your expert position.
COURSE CURRICULUM
Three modules that change everything
Each of the three plans includes the same core program. Higher-tier options expand it with additional modules and tools.
Personal branding, authority and expert positioning
Brand foundations and strategy. Thought Leadership. Public Relations and media. A five-step brand narrative. Measuring brand strength. Impact on sales.
Available in: Basic - Standard - PremiumPR, marketing and communication strategy
PR vs. marketing vs. advertising. Press releases. Communication strategy. Common image mistakes. Barcelona Principles. Building relationships vs. sales.
Available in: Standard - PremiumBusiness psychology, decision-making and scaling
Business growth vs. scaling. Values and emotions in decision-making. Creating a company mission. Analytical tools. Psychology of purchasing decisions. Building an identity-driven company.
Available exclusively in: PremiumCHOOSE YOUR PLAN
One decision that changes your direction
Each plan includes a certificate of completion, unlimited access and the option to start immediately after purchase.
BASIC
105,00$
Personal branding and the foundations of authority, the starting point for consciously building an expert position.
- Personal branding and authority
- Foundations and strategy
- Thought Leadership
- Five-step brand narrative
- Measuring brand strength
- Certificate of completion
- Unlimited access
MOST POPULAR
STANDARD
210,00$
Personal branding combined with PR and communication strategy, for those who want to act strategically.
- Everything in Basic
- Section 2: PR and communication
- Press releases and PR strategy
- PR vs. marketing
- Building relationships vs. sales
- Certificate of completion
- Unlimited access
PREMIUM
340,00$
A complete program covering branding, PR, marketing and business psychology, for those who want to understand the full picture.
- Everything in Standard
- Section 3: Business psychology
- Decisions and values
- Company mission and analytical frameworks
- Growth vs. scaling
- Certificate of completion
- Unlimited access
Secure payment - Instant access after purchase - Certificate of completion with every plan
START NOW
Your image is your greatest asset
Join Katarzyna Szulim's course and start building a personal brand that attracts the right people, opens the right doors and delivers tangible career and business results.
Certificate of completion - Unlimited access - Secure payment - Instant access after purchase